Exhibitions and Trade shows are an important part of the marketing mix. On an average, about 4 out of every 5 people at trade shows have the final say, specify, or recommend the purchase of products or services being exhibited. They play a major role in meeting defined sales objectives. They allow you to: Meet with your customers and active prospects Identify new business contacts Renew and reinforce existing ones Promote brand and corporate ID Demonstrate products and launch new ones Find new partners. The International Media Representation division of The Times Group has entered into strategic alliances with several Exhibition and Trade Fair Organizers around the world to promote their events in India, for participation at these fairs. IMR represents leading exhibitions in ISRAEL MALAYSIA INDIA PROPERTY SHOW IN SAUDI ARABIA